Yang Zhiyong                                          

Education Background

Institute of Industrial Economics, Chinese Academy of Social Sciences, Postdoctoral Research.

University of International Business and Economics, Ph.D.

Work Background

Zhejiang University of Science and Technology, Professor and Master’s Supervisor, 2024–Present.

Previously held positions at Hebei Finance University and subsequently at Hebei University of Economics and Business.

Professional Service: Council Member, China Marketing Association of Universities; Expert Reviewer of Graduate Theses and Dissertations, Ministry of Education; peer reviewer for several Chinese and international core academic journals.

Honors: Special Nomination Award for Outstanding Young Experts in Social Sciences, Hebei Province; selected for Hebei Province’s “333 Talent Program”; Model Researcher, Hebei University of Economics and Business.

Student Mentoring: Supervised students in academic competitions, helping them win multiple provincial-level awards, including awards in university student innovation and entrepreneurship competitions.

Email: yangzhiyong16870@126.com

Main Research Interests

Marketing, services, and international business in the era of artificial intelligence (AI).

Main Research Projects

Principal investigator of the following research projects:

One Key Project funded by the National Social Science Fund of China (ongoing).

One Annual Project funded by the National Social Science Fund of China (completed).

One Special Funding Project supported by the China Postdoctoral Science Foundation.

More than ten provincial- and ministerial-level projects, including projects funded by the Natural Science Foundation of Hebei Province.

Main Published Papers

Published more than 20 articles in Chinese and international core academic journals, including:

Ten articles in journals indexed in the Chinese Social Sciences Citation Index (CSSCI), including Management Review, Chinese Journal of Management, and Nanjing Journal of Social Sciences.

Two articles in journals indexed in the Social Sciences Citation Index (SSCI), including Journal of Cleaner Production.

Two articles reprinted in full in RUC Reprinted Materials (Renmin University of China); one article excerpted in Xinhua Digest.

Published one scholarly monograph.